PrintPlace Small Business Blog
Having observed the social media boom in the past few years, there has always been that one question that I always ask people: “What do you use Facebook for?” The question is a perfectly legitimate one because people go on Facebook for a variety of, sometimes amusing, reasons. There are those who use social media as a means to catch up with long lost friends, play apps, stalk crushes from yesteryear, rave and rant about life and everything and nothing, and a rather small but exponentially growing percentage uses social media, as a method of building brand exposure for their businesses. The internet, after all is a door to limitless opportunities, and one of those opportunities is global brand exposure. Here’s a bit more on this topic.
Why use social media? Let me paint a picture of how businesses got some brand exposure before the internet was the coolest thing on the block. Back then it usually involved any of the following strategies, depending of course on the size and budget of the business: print advertisements in newspapers, TV and radio commercials, print media (flyers, posters, direct mail postcards, etc.), word-of-mouth advertising and business networking, or any combination thereof. It was a time when marketing was a bit more personal, more concrete, but also limited. Then computers and the World Wide Web came into the equation, and things suddenly got just a bit more complicated, businesses had farther reach, and the world didn’t seem so big for a small business anymore.
And when you take into consideration all the advantages and perks all the social media sites can offer individually, you can start to get a better grasp of just how Facebook, Twitter, and all the other social media networks have revolutionized branding. Twitter, for example, introduced the term “trending”, wherein people from all over the world can talk of the same topics at the same moment. If that topic just so happens to be something relating to your brand, then that means you’d have thousands to millions of people feeding the buzz surrounding your business and possibly drum up better sales than ever. Pinterest and Instagram have pictures, YouTube makes use of videos, Facebook uses chats, wall posts, and contests, and these are just some of the more popular ones!
Doing it with Facebook.
In conclusion, social media is an awesome strategy for running and marketing your business. Never forget, though, that it is only one among many, and don’t be trapped into thinking that you cannot promote your brand without the use of Facebook. After all, people back in the day managed quite fine.