PrintPlace Small Business Blog
These days it’s no longer just about the customers who walk in and out of your business’ doors nor is it even about the customers that you could easily put a face to. Perhaps a tad impersonal and general to say, business has now become less about the handful that you see and more about the thousands to millions of strangers who just happen to visit your business website. This is what is called “online traffic” and is practically the lifeblood for many businesses, especially for those that deal exclusively online. Skipping the long explanations, the more traffic your website gets, the higher the chances of converting people into customers, so the next step is naturally to find out just how to boost up website traffic. Here are three Cs to consider.
Perhaps the most important to remember, content is always king when you manage any blog, social media account, or website. It is, after all, what netizens come to your site for, and it is also what people will share and re-share for as long as someone finds it worth their time. Without substance in your posts, there is no reason or motivation for people to even do a single click for you, much less to avail of any of your products or services. The saying “quality over quantity” comes to mind, and it is completely true in this case. There is a word for releasing update after update of worthless content: spam.
Traffic tip: Don’t just post for the sake of posting. Share only things which people can genuinely appreciate and learn from.
This word can refer to anything from quality to punctuality of posting. To be more specific, though, let us focus on how frequently you should post. Just as your business can be about anything under the sun, the number of times you should post within a certain period also varies. In other words, some industries might have you posting daily updates in order to keep customers interested and happy while others would have you only posting once a week so that you do not become boring quickly.
Whatever you do, whether you post frequently or occasionally, try to be consistent so that people can start anticipating (and being excited) for those times that you do post. There is no need to be inflexible, though; even a loose posting schedule can go a long way towards gaining some faithful followers. Just make sure to always take C#1 into consideration, too!
Traffic tip: Follow a schedule, but don’t be ruled by it. Don’t sacrifice quality just to meet self-imposed deadlines.
Now we come to something which not all businesses have: credibility. This is basically what answers customers when they ask why they should believe whatever you write on your posts. You don’t necessarily have to be an expert, but you do need to give data and tips from someone who really knows about the topic. Credibility means not taking credit for someone else’s idea, always sharing the facts to the best of your abilities, and most importantly never lying to your audience.
Sometimes, credibility simply means having been able to interact and share ideas with people who can be considered as experts. This is especially why people are more likely to believe and follow your posts if they know that an expert is also watching out for your updates. It is really not such complex psychology when it all boils down.
Traffic tip: Never plagiarize and always take care of your reputation.
These are only three ideas on how to drive traffic to your website. By no means are these everything you need to know, but they’re a good place to start with nonetheless.